Marketing and Advertising
Templates and Checklists:
- 30-day content marketing strategy template
- Website audit checklist
- Social media publishing calendar
- Advertising campaign report template
- List of 100 social media post ideas
Sales and Customer Service
Sales Tools:
- Product margin and pricing calculator
- Sales presentation template
- Sales objection generator
- Customer phone call script
- Sales pipeline tracker
Training and Courses:
- 7-day email course on sales techniques
- Webinar "How to Close More Deals"
- Price negotiation guide
- Lead qualification question set
HR and Management
Recruitment:
- Interview question database for different positions
- Job description template
- New employee onboarding checklist
- Recruitment cost calculator
- Personality test for candidates
Team Management:
- SMART goals planning template
- Employee evaluation system
- Annual training calendar
- Remote team management guide
Finance and Accounting
Financial Planning:
- Cash flow calculator
- Company budget template
- Investment planner
- Mortgage calculator
- Business valuation tool
Taxes and Legal:
- 2025 tax deductions guide
- Annual business tax filing checklist
- Business entity selection guide
- Social security contributions calculator
IT and Technology
Security:
- IT security audit checklist
- Secure password generator
- Phishing vulnerability test
- GDPR compliance guide for businesses
Software Development:
- IT project specification template
- App development cost calculator
- Website performance test
- System implementation checklist
E-commerce and Retail
Sales Optimization:
- Conversion rate calculator
- Online store audit
- Product description template
- Seasonal campaign planner
- Store usability test
Logistics:
- Shipping cost calculator
- Inventory planning tool
- Delivery route optimizer
Real Estate
For Developers:
- Investment profitability calculator
- Local market analysis
- Construction procedures guide
- Location assessment test
For Agents:
- Online property valuation
- Property inspection checklist
- Price negotiation guide
- Mortgage calculator
Health and Beauty
For Clinics:
- Health risk assessment test
- Diet and exercise planner
- BMI calculator with recommendations
- Medical examination preparation guide
For Beauty Salons:
- Color matching test
- Skincare routine planner
- Treatment cost calculator
Education and Training
For Schools/Universities:
- Career aptitude test
- Career planner
- Study cost calculator
- Scholarship guide
For Trainers:
- Training needs audit
- Competency development plan
- Learning style test
Automotive Industry
For Dealers:
- Car maintenance cost calculator
- Vehicle selection test
- Service and insurance planner
- Used car valuation
Food Service and HoReCa
For Restaurants:
- Menu cost calculator
- Event and party planner
- Guest culinary preferences test
- Menu composition optimizer
Legal and Consulting
Legal Tools:
- Basic contract generator
- Company formation checklist
- Legal risk assessment test
- Intellectual property protection guide
Universal Lead Magnets
Working in Any Industry:
- "State of Industry 2025" report
- List of 50 mistakes in [your field]
- 30-day challenge related to your industry
- Exclusive expert webinar
- Free strategic consultation (30 min)
- Mini-audit of client's activities
- "Are You Ready for [solution]?" test
- "How to Choose a [service] Provider" guide
Tips for Creating Your Own Lead Magnets:
Remember Three Key Principles:
- Specificity - solve one specific problem
- Immediacy - provide value right away
- Relevance - make it related to your main offering
Best Formats:
- Calculators and interactive tools (highest conversion)
- Templates and checklists (easy to create)
- Email mini-courses (build relationships)
- Reports and analyses (position as expert)
